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With storeConnect, AFDigital launched their Salesforce connected online store in less than a day!

AFDigital wanted a Salesforce native ecommerce store to sell their consulting services online, streamlining the process for both themselves and their customers.

There is nothing on the market that is similar to StoreConnect. I really love that the data is mastered within Salesforce CRM. There is no disruption or change in my architecture. storeConnect is so user-friendly and easy to maintain. It takes the work out of building an eCommerce site, making it virtually idiot proof.
— Robin Leonard, CEO & Co-Founder, AFDigital

As a trusted Salesforce Gold Consulting Partner, and Salesforce.org Registered Partner, AFDigital helps their clients modernise by delivering Salesforce® multi-cloud projects and managed services across Sales, Service, Community and Marketing Cloud. They build smarter customer journeys through agile transformation, scalable managed operations, and technology services.

Problems:

AFDigital were looking to streamline how they sell consulting services to their customers, simplifying what can be an involved process. The goal was an online store that allows a customer to choose exactly what they need and pay for it online.

AFDigital had several requirements when researching the ideal eCommerce platform. It needed to:

  1. 100% integration with their Salesforce CRM.
  2. Allow AFDigital to sell their services to customers.
  3. Receive direct, or credit card installments and subscription payments.

Cost effective and easy to install

Another key factor in moving forward with storeConnect® was the price comparison. The cost of the annual storeConnect subscription was less than the expected integration and maintenance costs with a platform like Shopify.

Robin says, ‘I have personally done our storeConnect installation myself with no technical support. I’m not a developer and have minimal website building experience. In just a day I was able to go live with a fully functioning eCommerce website by editing content and uploading media myself, all within Salesforce CRM.’

‘My advice would be to explore a solution like storeConnect that isn’t expensive, doesn’t require integration solutions with Salesforce, and where the learning curve is negligible for a Salesforce user.’

A huge amount of time has been saved by not having to duplicate our product catalog from Salesforce Products to our eCommerce system. This would have cost a lot to keep these in sync manually.

Robin Leonard, CEO & Co-Founder
AFDigital

Choosing the right eCommerce solution

AFDigital started their eCommerce journey by setting up a prototype in Shopify. This served as a proof of concept for internal alignment and to gain board agreement. It took a day to set up the store and show it to various stakeholders. However, the downsides were evident from the start. The Shopify site required several plugins in order to tailor the store to AFDigital’s needs.

And they soon found out the effort required to keep Salesforce + Shopify + plugins in sync was daunting.

Almost all industries and organisations will at some stage need to provide an eCommerce solution to their customers, even if your competitors are not yet providing similar services and it isn’t the norm for your industry. eCommerce is about removing friction from the customer purchase process. They may pay by cheque or bank deposit today but in the future they will want to pay electronically and be fully mobile. eCommerce is simply a self-service sales agent that enables a more modern ‘contactless’ transaction.

Robin Leonard, CEO & Co-Founder
AFDigital

Benefits of storeConnect eCommerce:

After finding storeConnect eCommerce, Robin found it to be the perfect solution for AFDigital’s business needs, with the added bonus of it being easy to implement and maintain.

storeConnect offers a powerful, fully customised, fully integrated, affordable Salesforce eCommerce solution built on the Salesforce Heroku platform. It allows companies to build, deliver, monitor and scale an affordable eCommerce solution that is fully managed within Salesforce (i.e. no separate interface to learn or manage) and instantly synchronises all information to a Salesforce org.

“With storeConnect I didn’t need to consider any integration costs, nor did we need to install 3rd party plugins to meet specific requirements. It was simple to set up, required no development skills and we were able to go live rapidly.

“The only maintenance required is ongoing content optimisation, allowing our business to focus on what matters, not the tech behind it.

“Also a huge amount of time has been saved by not having to duplicate our product catalog from Salesforce Products to our eCommerce system. This would have cost a lot to keep these in sync manually.” , says Robin.

The growth of eCommerce across all sectors

Now, more than ever, companies have to be able to fully engage with their customers online and this is not limited to the retail market.

“Almost all industries and organisations will at some stage need to provide an eCommerce solution to their customers, even if your competitors are not yet providing similar services and it isn’t the norm for your industry. eCommerce is about removing friction from the customer purchase process. They may pay by cheque or bank deposit today, but in the future they will want to pay electronically, and be fully mobile. eCommerce is simply a self-service sales agent that enables a more modern “contactless” transaction.” says Robin.

“There is nothing on the market that is similar to storeConnect. I really love that the data is mastered within Salesforce CRM. There is no disruption or change in my architecture. storeConnect is so user-friendly and easy to maintain. it takes the work out of building an eCommerce site, making it virtually idiot proof.”

Robin Leonard, CEO & Co-Founder
AFDigital

Sterling Parts needed a robust website and online store which was user friendly.

Sterling Parts came to reinteractive to modernise their online presence and ensure they were servicing the rapidly growing consumer demand to easily find and buy automotive parts on their phone or computer, any time of day.

What started the process for creating our new online store, was a review of our sales figures which had started to plateau. We realised that a reason for this was because our existing website was not exactly up to scratch at that point and it was presenting poorly. We wanted to create something that was user friendly and engaged with the customer as opposed to having a website for the sake of having a website.
Yi Ho, Manager, Strategy and Marketing, Sterling Parts

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