Latest Articles on Learning by Our Team

We’ve recently run usability studies on an application for a financial product where, after a user inputs a couple of screens worth of data, a tailored product solution appears. We had a nice prototype, and all was well except for one thing…

During the usability study, we received the following feedback: the recommendation arrived too fast. Wait, what? Yes, the results arrived too quickly after the user hit send, which made people think that it wasn’t real. Some of the user feedback was “there’s no way it could’ve looked at my data in such short amount of time…”, “I don’t think this is real, because it hasn’t spent any time thinking about it…”, “I wouldn’t trust this product, it made me fill in screens of data but then ignored it all when giving me the recommendation…”, or, in some cases, people were expecting to continue filling in more data and didn’t entirely believe that the screen they were looking at was the solution and not just another screen requiring more information.

A few months ago I published my thoughts on how to improve development time when working on inherited code bases. As a digital agency, it's not uncommon for us to do bug fixes and improvements on client's existing projects.

My previous post was focused on developers. In this article, I'll look at the other side of the coin—how can a client help to improve the development time of their application? Because at the end of the day, we at reinteractive and our clients want the same thing: achieving a quality product delivered on time within the budget.

First of all, you might ask yourself, what is technical debt and why is reducing it important?

Technical debt is a concept in software development that reflects the implied cost of additional rework caused by choosing a limited, often easy solution over a more durable and complex approach that would take longer or have higher costs.

Many of us have no issues getting around or performing day to day tasks; we don’t even consciously think about things such as going up stairs or navigating from a car park into a shop. For others though, these day-to-day tasks are more challenging, such as for people with little ones in prams or people who need crutches or wheelchairs to get around.

Thankfully, most buildings now are equipped with ramps, elevators, priority parking, accessible bathrooms and parent rooms to help out. There’s no way you could get a building approved without these key features included. Not only would you lose customers from people being unable to get to your business, you’d also be at risk of being sued for legal discrimination.